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THE TWELVE STEPS OF ENTREPRENEURIAL INVENTING!
By Dumas Martin, Jr. Idea Development Consultant


"GOT A GREAT IDEA? But you don't know how to develop, market or

protect it? We'll teach you how! THE IDEA CLUB.COM's proven training

techniques are helping to create success stories everyday!



1) FIND A NEED FOR WHICH THERE IS NO PRODUCT. Look in your workplace,

home or office for new product ideas. Many items used everyday can be

improved with a little creativity. Use your insight to help you!



2) CONFIRM THE NEED THROUGH CAREFUL RESEARCH. Do your Due Diligence.

Get professionals to assist in researching the need for your new

product. Learn the demographics (the customers age, income and

location).



3) COLLECT WRITTEN CONFIRMING DATA Determine the profitability by

doing a business plan, a marketing plan and a feasibility study. Be

certain that your idea (product) can be produced at a low price with

high profits. This will peak the interest of potential investors.



4) RAISE WORKING CAPITAL Your business plan will tell you how much

money will be needed to start. Consider setting up a

corporation to raise capital or licensing the idea to a large company.



5) DEVELOP A PROTOTYPE.Many local shops will build prototypes

inexpensively, depending on the complexity of the product. If the

cost is too high; build a 'mock-up' instead. It will look like the

real thing, but it doesn't work. Inform everyone involved about that.

Honesty is the best business policy.



6) GET THE PROTOTYPE/DRAWINGS PROTECTED. Any patent attorney can help

you. Go to the yellow pages, local chamber of commerce or local city

hall to find one. If you are a fast learner, some of the initial

steps are easy enough to do yourself if you follow the step-by-step

instructions. (COPYRIGHT FOR EXAMPLE)


7) DETERMINE MARKET SIZE THRU TEST MARKETING. Use professionals and a

sample run of your new product to best determine the real size of

your market. Don't roll-out (Go into full scale production) until

you've done your homework!




8)DECIDE TO PROCEED OR LICENSE THE PRODUCT. If you want to build a

company, i.e., hire employees, get a building and start manufacturing

your product, then you want to proceed. You'll need insurance,

equipment, supplies and lots of patience. If you want to develop then

sell the idea, then licensing is for you. Get a good patent attorney

to help to negotiate all aspects of the deal.



9) SET UP PRODUCTION. If you decide to proceed, you will need to

contact suppliers from all over the country to find the best prices

and relationships for your business. Make your local librarv your

best (business) friend. The MILLION DOLLAR DIRECTORY will be

invaluable to you. Also STANDARD AND POOR'S and THE BUSINESS THOMAS'

GUIDE.



10) SET UP DISTRIBUTION NETWORK. Distributors and buyers are always

looking for new, innovative products; especially if they are very

profitable. Build these features into your business and you will

increase your chance for a successful venture.



11) SET UP ADVERTISING/PROMOTION STRATEGY. Remember, to be

successful, you must tell your story to the world! Set up a plan

including public relations, direct advertising, tradeshows, internet,

etc. Go on radio, television, online and in the regular magazines,

newspapers and trade magazines. Press releases that are well written

will be well received and possibly published.



12) GET ADDITIONAL FUNDS FOR LAUNCH. To launch successfully, not only

will money be necessary for advertising and running your business,

you will need money to produce enough products to meet present orders

and anticipated future orders. Plan ways to raise capital by selling

shares in your corporation or through business loans. (Use your S.B.D.C. often!)

Your product has passed all of the initial tests. Now will you? Do

you have the drive, determination and perseverance to see your dream

come true? It's time to do what it takes to start SELLING YOUR WINNER

all over the world!!

There are NO GUARANTEES that any particular idea or product will be a

hit, however, using these steps will INCREASE your idea's chances for

success! If you are ready to start your entrepreneurial venture,

just go to our website: http://www.InCorpPros.com.


Copyright 2000- 2009 Dumas Martin, Jr. All Rights Reserved

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